The main feud heading into Hell in a Cell was between Daniel Bryan and Randy Orton over the vacant WWE Championship. After defeating John Cena to win the WWE title at SummerSlam in August, Bryan was betrayed by the special referee of that match, Triple H, which allowed Orton to cash-in his Money in the Bank contract and win the championship. In their rematch at Night of Champions in September, Bryan defeated Orton to win back the title, albeit with the referee Scott Armstrong deciding the pinfall with a very fast count. This controversial ending to the match resulted in Armstrong's (kayfabe) firing and Bryan being stripped of the WWE Championship by Triple H the next night on Raw. Bryan and Orton's next scheduled encounter for the now-vacant title on pay-per-view at Battleground on October 6 ended in a no contest after Big Show interfered and attacked both wrestlers and the referees, including a returning Scott Armstrong.
